By Ron Kushner

What makes this business work? What causes people to join an opportunity? Once they join, what causes some to drop out and others to become successful?


The typical “joiner” of any opportunity has a desire for something (usually, more money). They also have faith that the program will work, or at least a hope that it will. They have enthusiasm for getting involved and starting something with a goal in mind.

Along with these motivations, they believe in the concept of a home-based business. They have a desire for independence, being free of from the J-O-B, a commute, a “uniform”, etc.

Working at home during the hours you choose while wearing your PJ’s may be motivation enough for many folks! There is also a certain amount of prestige in doing something “on your own”.

Finally, they see “value” in the program they are joining. In most cases, this value is perception only in that it cannot be measured. It is what a person perceives it to be.

  • Maybe a small amount of up-front money to join with the promise of a large future income gives them the feeling of value.
  • Perhaps it is the concept of helping other people to achieve something; through building up someone’s income to having them take some pill, juice or other product that will restore health and well being.
  • Maybe the program is based upon a huge, target market that the joiner feels he can “tap into” and recruit from without much effort.

In any case, it is this perceived value that “clinched the deal” for them to join.

Thinking back, if you are in a program, why did you join?


To be continued next month with Part 2 “Drop-outs”.

Here’s a little bonus wisdom:

Four reasons why you should think like an ant.

(Quoted from Jim Rohn originally on February 15, 2017)

When was the last time you saw ants reach an obstacle and give up with their heads down and head back to the ant hole to relax? Never.

Here’s another question. How much will an ant gather during the summer to prepare for winter? All that it possibly can.

Imagine what you could accomplish if you never quit and always did all that you could do.

I think everybody should study ants and their philosophy – it’s simple but it’s powerful:

1. Ants never quit.

That’s a good philosophy. If ants are headed somewhere and you try to stop them, they’ll look for another way. They’ll climb over, they’ll climb under and they’ll climb around. They keep looking for another way. What a neat philosophy, to never quit looking for a way to get where you’re supposed to go.

2. Ants think winter all summer.

That’s an important perspective. You can’t be so naïve as to think summer will last forever. So, ants are gathering their winter food in the middle of summer. An ancient story says, “Don’t build your house on the sand in the summer”. Why do we need that advice? Because it’s important to be realistic. In the summer, you’ve got to think storm. Think ahead.

3. Ants think summer all winter.

That is so important. During the winter, ants remind themselves, “this won’t last long; we’ll soon be out of here”. And the first warm day, the ants are out. If bit turns cold again, they’ll dive back down but then they come out the first warm day. They can’t wait to get out.

4. Ants think “all – you – possibly – can”.

How much will an ant gather during the summer to prepare for the winter? All he possibly can. Ants don’t have quotas or “good enough” philosophies. They don’t gather a certain amount and then head back to the hole to hang out. If an ant can do more, it does. What an incredible philosophy, the “all – you – possibly – can” philosophy.

Never give up, look ahead, stay positive and do all you can.